About Us

Set up by Margaret MacKenzie and Victoria Moffatt, The Swan Company Ltd provides a different approach to telemarketing. We’ve all been on the receiving end of a bad Cold Call and felt annoyed and angry at how someone has disrupted your day, talked at you, told you everything they know about their product or service and then acted surprised when you say you are not interested. Or on the odd occassion you have found that the telemarketer has been so pushy, you've actually agreed to receive an email or even go to an appointment - all just to get rid of the person on the end of the phone. Well The Swan Company doesn't work like this.

Likewise if you are looking for a long list of meaningless statistics about how many calls we’ll make in a day, the number of leads or appointments we’ll make per day and want us to jump on the telephone straight away. And if you are not interested in the quality of the leads or whether the person you take the time to go and meet actually wants to meet you - but you have got the number of appointments or leads you wanted - then we’re probably not for you.

So who are we for then? Well ....

If you want to grow your business, and get in front of prospects that actually want to meet you and there is a high chance they will buy from you.
If you understand that the ground work put in today may not come into fuition for a few weeks/months or even a year.
If you understand that people buy from people, and therefore we need to build a rapport and relationship with the prospects.

Then we are more likely to be the company for you.

Every business is different, their clients are different, the products and services different and this is why we tailor our approach to all our individual clients requirements. This is also why we take the time to get under the skin of your business. For us to deliver the best results we need to act as part of your company and work as your sales team. We take the time to understand what your business does, who your typical clients are, what your aspirations and goals are. Most importantly we need to build a clear understanding of your target clients and what their problems are and therefore how they have a need for your products or services.

The next thing is to look at your data. The better the quality of data the better any telemarketing campaign is going to be. A lot of time can be wasted calling companies where numbers have changed, or the correct decision maker has changed or we simply don’t have their names, or calling companies that simply don’t have a need for your product or service. The more targeted the data the better the results.

The calling then……to 'Take the Cold out of Calling' every contact we have with a prospective client is important. We use every conversation to gather and record as much useful information as we can. We don't use scripts, but we do use a set of bullet points as a prompt to guide us along. We ask appropriate questions, get to know the prospects business, and if necessary research their companies on the internet by checking their websites. We often send the prospects some information, whether it is an email or brochure. We will generally contact the same company a number of times before they are ready to agree to an appointment (if this is the goal).

So while we don't set unrealistic targets and give promises that we can't deliver we ARE serious about business. When we do pass over a lead or an appointment we will give you all the information we have gathered so that you are well informed and know exactly how to approach the prospect - if this is what you want. If you simply just want to know who you are meeting and when - then we can ensure that all the relevant information is simply added to your diary.