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Fear of Rejection

Margaret MacKenzie | 24th Jun 2010 at 14:29 | 433 views |  1 comments(s)

Cold Calling - Fear of Rejection “A rejection is nothing more than a necessary step in the pursuit of success”. Bo Bennett The main obstacle to making sales calls for oneself is fear. Fear of rejection. From the first school disco onwards, the thought of being left out and not wanted haunts all but the most self-assured amongst us. Do you remember how the school dances started? All the boys on one side of the hall, looking at their shoes or watches; all the girls on the other pretending not to look. Every one too scared to make the first move, for fear of being rejected. It is exactly this fear that drives you away from the telephone and to clean behind the office fridge, (or whatever your favourite displacement activity is). It is not an easy thing to overcome. So how can we change how you look at rejection? How can we make it a good thing? Bo Bennett has the right idea. Given that you cannot hope to make a hundred appointments from a hundred calls, you ... more