Blog Tag Results for "Victoria"
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Maddie Hollis | 
02nd Nov 2011 at 12:37 | 288 views | 
1 comments(s)
How do you go about Appointment Setting?
Pretty much every company needs to sell in one way or another, and there are obviously many different ways to sell. For many of us though, we need to get in front of a potential client to be able to explain and describe the product or service we have to offer. The process of Appointment Booking is getting someone who may have never heard of your product or service to agree to meet with you to discuss it. So how do you get a complete stranger to agree to sit down with you, (either face to face or over the telephone), for possibly an hour or so to discuss your product or service?
Here are 10 basic steps:
Source the data to call: Either using data you have already got, or by buying in data that has been reviewed to show target companies that you want to focus on.
Check data: The data is absolutely key, if you haven’t got the right data, you could end up wasting a huge amount of time either phoning the wrong type...
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Victoria Moffatt | 08th Feb 2011 at 14:29 | 416 views | 0 comments(s)
What is Cold Calling?
Telephone Cold calling is the process of approaching prospective customers or clients using the telephone, who were not expecting a call. The term cold calling is used because the person receiving the call has had no previous relationship with the cold caller and therefore is not expecting a call.
Cold Calling is a form of marketing and therefore the aim is essentially to build new relationships with contacts and ultimately increase product and/or service sales. Once the first call is complete, and the contact is interested, future calls are not perceived to be cold calls but rather telemarketing/relationship building or Client Relationship Management. Telemarketing however can include cold calling.
Unfortunately there is sometimes a negative stigma attached to cold calling mainly because it has been used as a numbers game. Cold calling really grew in the late 90’s and now many people hate being on the receiving end of a cold caller. As it was...
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Victoria Moffatt | 10th Jan 2011 at 19:05 | 404 views | 6 comments(s)
What is Telemarketing?
Well, put simply, it is marketing that is done over the telephone. At The Swan Company, we define it as:
The action or business of increasing your sales by the perspicacious* use of telephone calling.
*Acutely perceptive, understanding and able to judge things accurately. Insightful and wise.
An easy way to understand this is to think about all the different activities that you would normally associate with marketing e.g.
Advertising
Brand awareness
Promotion
Market research
Communications
Selling products and/or services, etc.
Now think about whether any of these activities can be done on the telephone. The answer is that most of the usual marketing activities can also be completed on the telephone. While many marketing tools such as leaflets/posters and banners have a blanket approach, telling the same story to everyone, when speaking directly to a person on the phone, the message can be refin...
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