Glossary
A
Is the company that work is being completed for. The account manager is the person that is responsible for the day to day running of the campaign/account.
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The Swan Company Glossary - Account List
This is the list of businesses or individuals which are being used as the call list.
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The Swan Company Glossary - Appointment Setting
The aim is to create leads for the client’s sales staff to convert by setting appointment times for them to call or visit.
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B
The Swan Company Glossary - B2B
Business to Business, which means that we only telephone other businesses and do not call personal / residential telephone contacts.
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The Swan Company Glossary - Business Networking
Effective networking is where strong relationships are built so that those other businesses work together in affect like an additional sales team...
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C
The Swan Company Glossary - Campaign
An activitiy or a series of activities organised together to accomplish a goal/purpose.
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The Swan Company Glossary - Cold Calling
Making calls to potential customers with whom there is no prior relationship.
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The Swan Company Glossary - Cold Leads
The prospect may have a need and they may be happy to receive some information such as an email to learn more about the product or service.
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The Swan Company Glossary - Conference
Is a meeting or gathering of businesses or organisations to share knowledge. Generally presentations are given where the audience can then ask questions e...
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The Swan Company Glossary - CRM
Customer Relationship Management. This is the process of managing and keeping touch with existing clients.
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The Swan Company Glossary - CRM system
Customer Relationship Management system is the software used to store all relevant information about contacts, clients and prospects. The system used allo...
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The Swan Company Glossary - Customer Response
This is the response that the telemarketer receives from the contact / customer that was called. For example if a call was made but it was an answe...
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The Swan Company Glossary - Customer Status
This is used to indicate the next action to take place by the telemarketer. For example Call Back or Appointment.
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D
The Swan Company Glossary - Data
The information that is captured about potential prospects. This can be provided using many different critera selections including:
o Company name
o Websi...
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The Swan Company Glossary - Data Cleansing
The process of telephoning and/or researching a data list to verify correct details including:
o Company name
o Website address
o Address
o ...
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The Swan Company Glossary - Data Management
Managing the data so that it gives you the best results. This means regularly cleansing the data to ensure it is accurate and up to date it is also t...
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The Swan Company Glossary - Data Protection Act (DPA)
Is a law designed to protect personal data stored on computers and/or in paper filing systems. The Swan Company abide by the Data Protectio...
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The Swan Company Glossary - Database Building
The filing system for capturing, storing, amending and maintaining all relevant information whether they are Leads, Prospects and Sales Data or eve...
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The Swan Company Glossary - Direct Marketing
Direct marketing is a form of advertising that reaches its potential customers/ clients through direct channels avoiding the 'middle man'wit...
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E
The Swan Company Glossary - Event Booking
When people book places in advance for events, such as seminars and conferences. The Swan Company can help to get the much needed bums on seats by gene...
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F
The Swan Company Glossary - Feedback
Feedback is an essential tool to any business or process and is key to building long and lasting relationships. Regular communication and feedback is critic...
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The Swan Company Glossary - Follow up Call
A second telephone call that is made after the first inital telephone call. This increases the impact of the first call and also the response rate.
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H
The Swan Company Glossary - Hot Lead
The prospect definitely has a need for the product or service and wants to discuss in more detail. A telephone or face to face appointment would be booked w...
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I
The Swan Company Glossary - Inbound
Calls originate from potential clients who call ‘in’ to the telemarketer.
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K
The Swan Company Glossary - Key Performance Indicators
Key Performance Indicators, also known as KPI, help an organization define and measure progress toward organizational goals.
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L
The Swan Company Glossary - Lead Generation
Lead generation refers to the creation of a prospective consumer interest or enquiry.
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The Swan Company Glossary - Lead Nurturing
Lead Nurturing is having consistent and meaningful communication with a potential customers regardless of their time to purchase.
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The Swan Company Glossary - List Enhancements
Addition of data to a list , referring to each individual record , that adds to the value of the list
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N
The Swan Company Glossary - New Lead
Is when a potential customer is interested in the services/product that your business can supply.
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O
The Swan Company Glossary - Outbound
Calls originating from telemarketer calling ‘out’ to the potential clients.
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The Swan Company Glossary - Outsource
The procuring of services or products from an outside supplier or manufacturer in order to cut costs.
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P
The Swan Company Glossary - Prospect
A potential customer, client or purchaser.
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Q
The Swan Company Glossary - Qualified
Having met conditions or requirements set and/or having the necessary or desirable qualities, competent
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The Swan Company Glossary - Quality Leads
These are prospects that have been qualified and are classed as either warm or hot leads. Meaning that following discussions there is a need for the pr...
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R
The Swan Company Glossary - Referrals
A person recommended to someone or for something – Most of our business is through referrals and we have a very strong image in the Telemarketing Sec...
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The Swan Company Glossary - Research
Looking to find the information that you want or need so that you can then have that information stored.
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The Swan Company Glossary - ROI
Return on Investments. A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investme...
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S
The Swan Company Glossary - Sales Consultancy
Is when The Swan Company look at your business from all angles and advise you on the best way for your business to achieve it's goals in sales....
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The Swan Company Glossary - Sales Pipeline
Is the way that sales persons visualise the sales process of a company.
New Opportunity
Initial Com...
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The Swan Company Glossary - Sales Prospecting
The search for potential customers or buyers
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The Swan Company Glossary - Sales Training
Is a training scheme that involves workshops and coaching to help your sales people feel more confident on the phone and so produce you more contacts,...
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The Swan Company Glossary - Seminar
Is a meeting where ideas can be exchanged and is very similar to a conference.
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T
The Swan Company Glossary - Telemarketing
Telemarketing is a method of direct marketing in which a sales person solicits to prospective customers.
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The Swan Company Glossary - Telemarketing Campaign
This is effectively a telemarketing project, i.e. set within a specific timescale with a set objective to achieve a particular goal.
...
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The Swan Company Glossary - Telephone Marketing
The business or practice of marketing goods or services by telephone.
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The Swan Company Glossary - Telesales
Unlike telemarketing where at most the aim is to book appointments, telesales is where direct sales are made over the telephone.
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The Swan Company Glossary - Testimonials
A written affirmation of another's character or worth; a personal recommendation
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The Swan Company Glossary - TPS
The Telephone Preference Service is a free service where individuals or businesses can choose to opt-out of being cold called. It is unlawful for someone in busi...
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U
The Swan Company Glossary - USP
Unique Selling Point. This is something which sets your product or service apart from your competitors' in the eyes and minds of your prospects.
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W
The Swan Company Glossary - Warm Leads
The prospect does have a need for the specific business, and is interested in hearing more about the product or service. They may even be interested...
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